Top real estate agents in Cape Town know that professional real estate photography gets results. Presenting your property in the best light, whether it be up for rent or for sale, is an incredibly important aspect of the listing process. Listing photos are responsible for the first impression potential tenants and buyers have of your property. With the skills, and talents of an experienced property photographer, owners can have much greater control over that first impression.

Pro real estate photographers are careful to use the appropriate lens and framing to give viewers the full picture of a tight space

Pro real estate photographers are careful to use the appropriate lens and framing to give viewers the full picture of a tight space.

Results of Professional Real Estate Photography

  • ‘For sale’ and ‘for rent’ properties spend less time on the market when professional photographs are used (sold and let up to 50% faster in a seller’s market).
  • Properties with professional photography get 61% more views on online property viewing portals.
  • 89% of homebuyers using the internet consider pictures to be the most useful feature when deciding on making a viewing.
  • Professional photography will help your property stand out from the crowd. As few as 15% of property listings feature professional photography.

Why Do Professional Real Estate Photos Look So Good?

Professional real estate photographers use a wide range specialised equipment. In addition to professional-grade cameras, pro property photographers use a variety of lenses, a tripod, and light modifiers like flashes, light stands, shooting umbrellas and so forth. In addition to the equipment, pro property photographers also use post production software to touch up lighting issues. That being said, the most important tools in a professional real estate photographers toolbox are the experience and knowledge that comes from shooting thousands of photographs in hundreds of homes.

Balancing the exposure of brightly lit and dimly lit areas to capture a scene fully is a key skill of professional real estate photographers

Balancing the exposure of brightly lit and dimly lit areas to capture a scene fully is a key skill of professional real estate photographers.

Do I Need Professional Real Estate Photography?

Yes! Professional real estate photography is definitely worth it. High quality images help to give your property a positive first impression. They help to attract discerning tenants and they help to reveal the best parts of your property to potential buyers. However, it’s always important to remember that photographs are the cherry on top of the cake so to speak. A picture can speak a thousand words but it can’t convince people to pay more than a property is worth… It’s always important to consult with your listing agent or leasing agent to ensure that your property is priced correctly and that it’s show-ready in terms of maintenance. 

What Does Pro-Grade Real Estate Photography Look Like

 

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